Direction A — Command Center · staging concept

Triple-Whale density: one screen holds the whole traffic picture — persistent filters, an 8-KPI strip, market decisions, and a 20-product economics table, edge to edge. You action off it by scanning the Net $/sess column and the market strip: anything red or PULL BACK gets touched today; everything else is a ten-second confirmation that the machine is healthy.

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Traffic
Jun 27 – Jul 27 ▾
Compare: previous period ▾
Campaigns: All types ▾
USHOLD
Catalog set / actual$4,700 / $1,702·day
CPC$1.054
ActionHold — CPC too hot to lift
CAHOLD
Catalog set / actual$200 / $30·day
Regular set / actual$200 / $308·day
CPC$0.326
UKSCALE
Catalog $200/$30 · Reg $200/$268CPC $0.21
Blended ROAS≈4.2
ActionLift catalog $200→$260/day
AUPULL BACK
Catalog $200/$29 · Reg $200/$446CPC $0.55
Blended ROAS≈1.8
ActionTrim regular −20%
#Product · best-sellers-1 Sessions$/SessAd $/SessNet $/Sess TrendAd MultVerdict
Column groups: Traffic (sessions) · Economics ($/sess, net) · Ads (ad $/sess, multiplier) · Verdict. Click headers to sort — mocked. Data: live Jul 27 2026 figures; 7D/market views are illustrative canned slices.