Health steady at 61 · A Day of Polo still negative (−$0.11 net/sess) · CA/UK/AU catalogs day 5 of 14 learning — nothing on fire, 1 item needs action ↓ step 31 ACTION
2
Product Performance
2 minscan the Net $/sess column — red gets touched today
#
Product · best-sellers-1
Sessions
$/Sess
Ad $/Sess
Net $/Sess
Trend · Mom.
Verdict
3
Swap Decisions
1 minwhat gets switched out today · targets outside the current catalog set
7,852 sessions · −$0.11 net/sess · dragging 7.1% of all traffic
−$864/mo
current net drag
1
Pellicano II
proven at launch · outside catalog set · revival score 84
+$2.1–4.2K/mo
25–50% session capture
Queue swap
2
Golden Hour Slalom
$1.43 net/sess L30 · momentum ×0.85
+$1.6–3.1K/mo
25–50% session capture
Compare
3
Fleetwood variant
$3.00 net/sess family · thin recent sessions
+$1.2–2.4K/mo
launch-window $/sess
Compare
Recent swaps — replacement L7D $/sess vs removed product's final L30D
Night ShowerMisty BellsWATCHJul 26 · day 1 — low conf., first read Aug 2
Island Explorer IWynwoodWATCHJul 25 · day 2 — $2.08 net trending, verdict Aug 1
Rosé O'clockMediterraneanWATCHJul 24 · day 3 — $1.73 vs $0.41, tracking Keep, verdict Jul 31
Verdict rule: ≥+25% vs original → KEEP · ≥−25% after 7 days live → SWAP OUT AGAIN · else WATCH
4
Market & Budget Check
1 minblended ROAS gate ≥3.0 · quality-CPC gate ≤1.3× overall · L30 Jun 27–Jul 26 live Meta API
USUnited StatesHOLD
Blended ROAS L30 / L603.85 / 3.84
Catalog set / actual$4,700 / $1,702·day
Regular set / actual$6,370 / $2,873·day
Quality CPC $1.834 vs $1.060 overall — fails 1.3× gate
Fix quality before scaling · re-check Aug 10
CACanada · learningHOLD
Blended ROAS L30 / L603.47 / 3.64
Catalog set / actual$200 / $30·day
Regular set / actual$200 / $308·day
Quality CPC $0.598 vs $0.353 overall — fails 1.3× gate
Catalog day 5 of learning · verdict provisional
UKUnited Kingdom · learningHOLD
Blended ROAS L30 / L603.15 / 3.27
Catalog set / actual$200 / $30·day
Regular set / actual$400 / $268·day
Quality CPC $0.713 vs $0.469 overall — fails 1.3× gate
Best CPC of the four · watch for SCALE after learning
AUAustralia · learningHOLD
Blended ROAS L30 / L602.35 / 2.52
Catalog set / actual$200 / $29·day
Regular set / actual$900 / $446·day
ROAS in 1.5–3.0 band — below 3.0 scale gate · quality CPC $0.846
No change during learning · exits Aug 5
5
Decision Log
30 secwhat's aging, what's counting down, what comes back
Learning countdown
CA / UK / AU catalogs
Launched Jul 22 · day 5 of 14 · verdicts provisional
Exit learning Aug 5
Swaps aging
3 swaps live · all WATCH
Misty Bells 1d · Wynwood 2d · Mediterranean 3d
First verdict Jul 31 (Mediterranean)
Yesterday's decisions
Held all market budgets
Jul 26 · US quality-CPC gate failing · queued Night Shower → Misty Bells
Max · via daily review
Next re-checks
Aug 5 · Aug 10
Aug 5 catalog learning exit → SCALE/HOLD call · Aug 10 full market verdict refresh
Reminders scheduled
Staging concept — AFTER · built around the daily review: ① is anything on fire → ② how are products earning → ③ what gets switched out → ④ are market budgets right → ⑤ what's aging & when to re-check. Data: live Jul 27 2026 figures; 7D/market views are illustrative canned slices. Buttons are mocked.