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Traffic Audit · July 2026

Revenue-weighted analysis of your top 15 PDPs by traffic · 110,890 sessions analyzed (L30D, post-fix clamped) · filtered to the 49 products currently in best-sellers-1

Precomputed snapshot Jul 27, 12:39 PM · collection updated Jul 27, 1:28 PM

Traffic Health Score

61/100

Needs attention — 1 weak PDP pulling 7.1% of sessions · net-of-ad-cost allocation efficiency

Avg $/Sess

$1.90

Gross revenue per session across 110,890 sessions (L30D)

Net $/Sess

$1.36

Revenue minus Meta + Google ad spend, per session

Best / Worst

Fleetwood · A Day of Polo

$3.00 vs −$0.11 net $/sess

New Product Momentum

—

No products added in the last 14 days (or cohort dates unavailable)

Est. Recoverable Revenue

$18K–$36K

Per month if catalog swaps capture 25–50% of redirected sessions (estimates)

Product Performance

15 PDPs · Paid / Organic — click row to expand

#	Product	Days In	Sessions	$/Sess	Ad $/Sess	Net $/Sess	Trend	Status	Cohort

Recent Swaps

executed collection swaps · replacement L7D $/sess vs the removed product's final L30D

From	To	Date	Days Live	Current $/Sess	Vs. Original	Verdict
Night Shower	Misty Bells	Jul 26	1d	— low conf.	—	WATCH
Lella Soper Island Explorer I	Wynwood	Jul 25	2d	— low conf.	—	WATCH
Rosé O'clock	Mediterranean	Jul 24	3d	— low conf.	—	WATCH

Scale Decision — International Markets

catalog vs regular split · quality CPC · click→session delivery · L30 Jun 27–Jul 26 · live Meta API

USUnited StatesHOLD

Budget · L30 Jun 27–Jul 26

Adset Type	Set Budget	L30 Spend	Actual $/Day	CPC	Clicks L30
Catalog — 3 adsets	$4,700/day	$51,056	$1,702/day	$1.054	48,454
Regular — 8 adsets	$6,370/day	$86,198	$2,873/day	$1.064	81,028
Total United States	$11,070/day set	$137,254	$4,575/day	—	129,482

Quality CPC (25–45)

$1.834

Overall $1.060 → quality adj. · 25–45 click share: 57.8%

Click→Session Delivery

74.3%

96,259 GA4 PDP sessions ÷ 129,482 clicks · Meta LPV 74.8%

Top Regions

California 16% · New York 9% · Florida 8%

Texas 8% · New Jersey 4%

$/Sess Trend · ROAS

flat

$6.61/sess L30 · $6.10 L7 · Blended ROAS 3.9 (L30) · 3.8 (L60) · Meta floor 1.6

United States verdict: hold current budgets — blended L60 ROAS 3.84 clears 3.0 but quality CPC exceeds 1.3× overall — fix quality before scaling. No budget change; re-check in 14 days.

CACanadaCATALOG IN LEARNING — VERDICT PROVISIONALHOLD

Budget · L30 Jun 27–Jul 26

Adset Type	Set Budget	L30 Spend	Actual $/Day	CPC	Clicks L30
Catalog — CE_CA_PSP_Broad_Catalog_20260722 NEW JUL 22	$200/day	$895	$30/day	$0.326	2,744
Regular — CE_CA_PSP_Broad_MixedProducts_20260603	$200/day	$9,249	$308/day	$0.356	25,983
Total Canada	$400/day set	$10,144	$338/day	—	28,727

Quality CPC (25–45)

$0.598

Overall $0.353 → quality adj. · 25–45 click share: 59.1%

Click→Session Delivery

89.4%

25,690 GA4 PDP sessions ÷ 28,727 clicks · Meta LPV 87.9%

Top Regions

Ontario 43% · BC 18% · Quebec 17%

Alberta 12% · Manitoba 3%

$/Sess Trend · ROAS

↑ rising

$1.08/sess L30 · $1.97 L7 · Blended ROAS 3.5 (L30) · 3.6 (L60) · Meta floor 0.6

Canada verdict: hold current budgets — catalog launched Jul 22 and is still in learning; blended L60 ROAS 3.64 clears 3.0 but quality CPC exceeds 1.3× overall — fix quality before scaling. No budget change; re-check in 14 days.

UKUnited KingdomCATALOG IN LEARNING — VERDICT PROVISIONALHOLD

Budget · L30 Jun 27–Jul 26

Adset Type	Set Budget	L30 Spend	Actual $/Day	CPC	Clicks L30
Catalog — CE_UK_PSP_Broad_Catalog_20260722 NEW JUL 22	$200/day	$891	$30/day	$0.244	3,646
Regular — 2 adsets	$400/day	$9,049	$302/day	$0.515	17,561
Total United Kingdom	$600/day set	$9,940	$331/day	—	21,207

Quality CPC (25–45)

$0.713

Overall $0.469 → quality adj. · 25–45 click share: 65.7%

Click→Session Delivery

83.4%

17,681 GA4 PDP sessions ÷ 21,207 clicks · Meta LPV 86.7%

Top Regions

England 87% · Scotland 7% · Wales 4%

Northern Ireland 3%

$/Sess Trend · ROAS

flat

$1.56/sess L30 · $1.53 L7 · Blended ROAS 3.1 (L30) · 3.3 (L60) · Meta floor 1.8

United Kingdom verdict: hold current budgets — catalog launched Jul 22 and is still in learning; blended L60 ROAS 3.27 clears 3.0 but quality CPC exceeds 1.3× overall — fix quality before scaling. No budget change; re-check in 14 days.

AUAustraliaCATALOG IN LEARNING — VERDICT PROVISIONALHOLD

Budget · L30 Jun 27–Jul 26

Adset Type	Set Budget	L30 Spend	Actual $/Day	CPC	Clicks L30
Catalog — CE_AU_PSP_Broad_Catalog_20260722 NEW JUL 22	$200/day	$877	$29/day	$0.466	1,881
Regular — 2 adsets	$900/day	$16,729	$558/day	$0.489	34,205
Total Australia	$1,100/day set	$17,605	$587/day	—	36,086

Quality CPC (25–45)

$0.846

Overall $0.488 → quality adj. · 25–45 click share: 57.7%

Click→Session Delivery

77.5%

27,983 GA4 PDP sessions ÷ 36,086 clicks · Meta LPV 87.9%

Top Regions

NSW 34% · Victoria 28% · Queensland 19%

Western Australia 10% · South Australia 6%

$/Sess Trend · ROAS

flat

$1.73/sess L30 · $1.92 L7 · Blended ROAS 2.4 (L30) · 2.5 (L60) · Meta floor 0.7

Australia verdict: hold current budgets — catalog launched Jul 22 and is still in learning; blended L60 ROAS 2.52 sits between 1.5 and 3.0. No budget change; re-check in 14 days.

The Rule — explicit decision logic (catalog adset) · proposed, tune thresholds as data matures

SCALE

Blended L60 ROAS ≥ 3.0 AND quality CPC ≤ 1.3× overall CPC AND $/sess trend flat-or-up

Action: lift catalog daily budget +30%, leave regular/ASC to auto-pace. Re-check in 14 days. Cap single step at +50%.

PULL BACK

Blended L60 ROAS < 1.5 OR delivery rate < 60%

Action: cut catalog daily budget −30%. If ROAS < 1.0 at L90, pause catalog adset.

HOLD

Everything else — ROAS 1.5–3.0, or quality CPC > 1.3×, or $/sess declining but ROAS still ok, or catalog adset < 14 days old

Action: no budget change. Investigate quality signals. Re-check in 14 days.

Verdicts run on blended market ROAS — total market Shopify revenue ÷ total Meta spend, L60 preferred (else L30). Ads are the only marketing in CA/UK/AU. CA/UK/AU catalog adsets launched Jul 22 2026 — verdicts provisional until ~14 days of catalog data.

Catalog Swap Candidates

targets are proven prints not in the current catalog campaign set

A Day of PoloPellicano II+$18K–$36K/mo est.

Methodology

Windows & markets — the L30D/L60D/L90D toggle re-queries GA4 sessions, Shopify revenue and Meta+Google ad spend over the selected lookback, always clamped to the 2026-06-24 catalog-ads fix. Market views use nightly-synced GA4 sessions by market joined with order shipping-country revenue.

Track classification compares each PDP's NET revenue per session to the cohort median: STRONG ≥ 1.5× median, WEAK < 0.35× median, MIXED in between. Products added <14 days ago are tagged NEW and judged separately.

Recent swaps come from the catalog_swaps decision log. ≥+25% → Keep, ≥−25% after a week live → Swap Out Again, otherwise Watch. Swap targets are prints outside the current Meta/Google catalog campaign set, ranked by live L30D $/sess, momentum, and cohort-normalized revival score.

Scale Decision (Markets) — spend, set budgets, CPC, clicks, 25–45 age share and region breakdowns come live from the Meta Graph API. Verdicts run on blended market ROAS with Meta-attributed ROAS as a floor reference. Gain estimates assume 25–50% of redirected sessions convert at the target's $/sess.

Generated Jul 27, 1:28 PM · live GA4 + Shopify + ads data